Marketing Strategy for B2B SaaS
Dedicated and data-driven marketing professional with several years of experience in digital marketing and brand building for SaaS products. Capable of leading interdisciplinary teams on growth. Passionate about data-informed marketing & sales decisions combined with strong analytical skills. Mindset of continuous improvement, which drives willingness to move the needle each and every day.
Felix Zipf
- from Offenburg
- kontakt@felix-zipf.de
- B. Eng. & MBA
02/2023 - Present
Vice President Marketing
sevDesk GmbH (Offenburg)
sevdesk is a cloud-based accounting solution that has made it its mission to revolutionize the working world of self-employed & small businesses.
01/2022 - 01/2023
Head of Marketing Strategy & Operations
sevDesk GmbH (Offenburg)
04/2019 - 12/2021
Team Lead Marketing
sevDesk GmbH (Offenburg)
06/2016 - 03/2019
Inbound and Product Marketing Manager
sevDesk GmbH (Offenburg)
10/2016 - 06/2017
Sales Intern
TDK-Micronas GmbH (Freiburg)
08/2015 - 05/2016
Working Student Digital Marketing
vioma GmbH (Offenburg)
- Reading
- Artificial intelligence
- Sports (handball & tennis)
- Podcasts
- Traveling
- Entrepreneurship
- Social Media
- Financial investments
11/2018 - 11/2021
Part-time MBA
Master of Business Administration
IU Internationale Hochschule
Thesis: Recommendations for the discount strategy of a SaaS company with regard to the acquisition of new customers
10/2014 - 07/2018
Industrial Engineering
Bachelor of Engineering
Hochschule Offenburg
Focus: Information & Communication
Thesis: Inbound Marketing Strategy for the French Market Entry – The Internationalization of a SaaS Company
10/2010 - 09/2014
Journalism with focus on sports
Bachelor of Arts
Eberhard Karls Universität Tübingen
Focus: Sports and media studies
Thesis: The importance of social media for sports reporting