Growth Leader · B2B SaaS
Marketing that actually moves the needle.
I built marketing at sevdesk from a small team to a 20+ function, through a Series B and a successful exit into private equity. Now I lead marketing at Sinpex, a Munich RegTech company.
10 years at sevdesk (150k+ customers). From Inbound Manager to VP Marketing.
Based in Offenburg, Germany. Bilingual DE / EN.
Point of View
Some of my beliefs about (SaaS) marketing today
Lessons from a decade in B2B SaaS, including the failures.
01
Performance marketing alone does not build sustainable SaaS businesses. It rents attention. The moment you stop paying, your pipeline disappears with it.
02
Most teams use AI to ship mediocre marketing faster. The real lever is quality. Productivity is the bonus, not the goal.
03
B2C tactics work in B2B more often than people admit. Most B2B SaaS adoption curves are slow because nobody on the team dares to test anything new.
04
AI is closing the information gap between buyers and vendors. Buyers research deeper before they ever talk to sales. Marketing continues to own more of the funnel.
05
Most GTM scaling failures are process failures. Already true in the hiring era, even more true with AI. Build the process before you scale it.
06
Most buyers decide emotionally and justify rationally afterwards. Teams who understand behavioral economics outperform teams who only optimize funnels.
Career
Experience
Ten years at sevdesk was a choice. I wanted to see a product scale from early stage to exit. At Sinpex, I’m building again.
Oct 2026 – Present
Head of Marketing
Sinpex · Munich
AI-powered SaaS platform that automates the end-to-end KYB, KYC and AML compliance process for regulated financial institutions. Pipeline has been built by a strong outbound team and approach. Together with my team, my job is to make marketing a second reliable source of pipeline.
Apr 2026 – Present
Growth Advisor
Independent · B2B SaaS
Working with tech and SaaS companies on growth strategy, channel diversification, and GTM execution.
Jun 2025 – Sep 2026
Senior Director Marketing
sevdesk GmbH · Offenburg
Led the Marketing Ops and Strategy team, reporting to the CRO. Kept improving the operating model and sharpened marketing and GTM strategy for the next growth phase. During my ten years, sevdesk grew from under 5k to more than 150k customers and from under €1M to a mid eight-figure ARR.
View job referenceFeb 2023 – Jun 2025
Vice President Marketing
sevdesk GmbH · Offenburg
Led a team of around 20 marketers and owned the GTM strategy. Kept customer acquisition efficient and scalable while building brand awareness. Played a key role in fundraising, the M&A process with Cegid, and the PMI in late 2024 and early 2025.
View job referenceDec 2022 – Oct 2023
Interim Vice President Sales
sevdesk GmbH · Offenburg
Introduced a new commission model and reworked how the sales team operated. The changes did not deliver the expected results, so we decided to phase out the sales org. I managed that transition and moved the resources into our product-led and marketing-led growth motion.
Jan 2022 – Feb 2023
Head of Marketing Strategy and Operations
sevdesk GmbH · Offenburg
Led a small team of two data analysts and one marketing operations manager. Improved the operating model of the marketing org and rebuilt an efficient, scalable customer acquisition engine.
Jul 2018 – Dec 2021
Team Lead Marketing
sevdesk GmbH · Offenburg
Led a team of up to 25 marketers. Responsible for performance and brand marketing and for new customer growth before, during, and after the Series B in May 2021.
Jun 2016 – Jun 2018
Inbound Marketing Manager
sevdesk GmbH · Offenburg
Hands-on work across content marketing, SEO, affiliate, and partner marketing. Built deep expertise in product marketing and conversion rate optimization.
Aug 2015 – May 2016
Working Student Digital Marketing
vioma GmbH · Offenburg
Education
Academic background
Engineering, journalism, business, and venture capital.
Mar 2026 – Jul 2026
GoingVC Program · Cohort 18
GoingVC
Selective global professional development program within the venture capital industry.
Nov 2018 – Nov 2021
Part-time MBA · Master of Business Administration
IU Internationale Hochschule
Thesis: Recommendations for the discount strategy of a SaaS company with regard to the acquisition of new customers.
Oct 2014 – Jul 2018
Industrial Engineering · Bachelor of Engineering
Hochschule Offenburg
Focus: Information and Communication. Thesis: Inbound Marketing Strategy for the French Market Entry.
Oct 2010 – Sep 2014
Journalism · Bachelor of Arts
Eberhard Karls Universität Tübingen
Focus: Sports and media studies. Thesis: The importance of social media for sports reporting.
Skills
Expertise
Where I can actually help.
Interests